It is paramount in flexographic printing to go to press with the right plates, ink & backing, in order to correctly produce the final print the first time. However, with a process that involves so many variables, accurate proofing and customer education becomes ever more important.
Research shows that consumers spend five seconds or less making their decision on what product to pick from the shelf - the brand color is a key to picking the product. Consistency and predictability of color in packaging is an important requirement.
Digital proofing has advantages, in that you can show a predicted result to clients using digital artwork, before committing time and expense to platemaking. This type of proof may highlight artwork errors (typically drop shadows or transparencies not working properly) as well as any color problems, that can then be fixed prior to making plates.